Sneha Gupta’s Beyond Imagination is a micro-enterprise involving the creation of murals and paintings for enhancing the interiors of a home or office. All paintings are hand made and created on different surfaces like canvas, ivory sheets, MDF boards, sun boards, and GSM paper (cotton sheets). Sneha also paints on household items like pottery and kulhars and sells them as individual pieces for home decor.

Sneha Gupta claims that starting a business wasn’t always her first choice and she made her foray into it because of the motivation she received from Young Entrepreneurs Program (YEP), an online program she enrolled during the pandemic.

“I had no idea about how to network and identify the target audience for my business. YEP really helped me understand the importance of both these aspects while running a business,” she adds.

Sneha claims that the unit costing activity in the program helped her manage her finances better and by showcasing her products on social media, she was able to gain customers outside her immediate sphere of influence.

Additionally, her training as an interior designer aided her business and she now offers unique & sustainable options to her clients to enhance the beauty of a home or office. She one day hopes to expand her business all over India.

See what Sneha is creating here –
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